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CBS has rejected another Super Bowl ad, this time for telling viewers to “Go to Hell.”
The trailer is for the upcoming Electronic Art’s game “Dante’s Inferno”. The commercial will still be aired, however, changing the tagline to “Hell Awaits”. [Read More]
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USA Today has a pretty neat app set up, it allows you to watch all the Super Bowl commercials, then rate them on 1 to 5 stars.
Check it out at…
http://www.usatoday.com/money/advertising/admeter/2009admeter.htm
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Hulu, which is known for its large collection of movies that internet users can watch, anytime, for free, launched a commercial last night during the 4th quarter of the Super Bowl. The commercial featured Alec Baldwin, explaining the purpose of Hulu. Have to say, was one of the better commercials I watched during the Super Bowl.
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Coke Zero launched its first ever Super Bowl Commercial during the 4th quarter of the XVIII Super Bowl. This marks not only a first for the Coke Zero Brand that started back in 2007 with the quirky ad campaign, where the Coca-Cola executives were so outrageous, that they actually were considering suing the Coke Zero department for “taste infringement”, to actually staying afloat in a market where all the industry experts forecast its failure and demise, and being able to run the first Coke Zero Super Bowl commercial is quite impressive.
Much of the hard work can handed over to the you know who, those crazy ad guys at Crispin Porter + Bogusky, and being able to pull this off. This 30 second spot is a remake of the 1980 commercial that had Mean Joe Greene. However, for the remake, they decided to use Troy Polamalu from the Pittsburgh Steelers.
What old time veterans can appreciate from this spot is the relationship to the “Mean Joe Green” Superbowl ad that ran in 1980 by Coca-Cola. Brings a nice little twist from Coke Zero,
Steal their taste, steal their commercial.
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