Grand Theft Auto IV’s Xbox 360-exclusive DLC, The Lost & Damned, “would have outsold Killzone 2″ in the shops if it was a traditional retail product, Microsoft has boasted.
Xbox 360 product management director Aaron Greenberg claimed that the Xbox Live-only GTA episode is now “the most successful game add-on content we’ve ever launched.”
He added, “If that content was sold at retail, it would be one of the best sellers across all platforms. It would have outsold Killzone 2.”
Analysts have put sales figures for the DLC at above one million. Killzone sold 323,000 units in February – but that’s limited to North American sales.
“It’s another example of a great way to leverage Live to provide content that’s very timely. You could never really deliver that kind of experience at retail,” Greenberg added.
“When people get [their games] in the Spotlight channel, it’s in the millions of people who are clicking and looking and downloading. With our community being over 17 million, the scale when we get into some of those featured items is pretty big.”
In the same interview with Gamasutra, Greenberg claims that the PlayStation business is “haemorrhaging” at retail, partly because PS2 owners are migrating to Xbox 360 instead of PlayStation 3, he claims. Not that he’d say it’s doing brilliantly, anyway.
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