old navy

Supermodelquins Super Search

Old Navy along with the talent of Crispin Porter + Bogusky, has just launched the next big campaign, “Old Navy Supermodelquin Super Search“. So if you were expecting weekly coupons, sorry, not this campaign. This site is all about Supermodequins!

If you want to get in on prize of $100,000, get out your Kodak, you’re going to need it.

The campaign is easy, just head to your local Old Navy store, and start taking pictures of yourself posing with the Supermodelquins. Then, upload your images @ http://www.iwannabesuper.com

You’ll have 6 weeks to upload a photo of yourself, and go through all the various submissions, and vote on which one is the best. 3 photos will make it to the next round and only 1 will come out the $100,000 dollar winner. Whoever wins the final prize, will have a real Supermodelquin made after them!

Good luck!

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Old Navy Interactive Landing PageOld Navy has just stepped in the interactive world with the launch of there first ever interactive advertising campaign, with the help of the guys from CP+B. The site features you guessed it, Supermodelquins. The site launch coincides with the Prime time push of Old Navy media running during the networks prime-time.

The Old Navy site, is full from easy to hard to find Easter Eggs. Allowing visitors to find anything from 5% off coupons, to $75 dollars off the purchase of $100 or more ( great bargain by the way ). I found the $75 off coupon, can you? Digg my story, and I’ll show you where it is.

Check out OldNavyWeekly.com

Old Navy Coupon

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