Baby Carrots – Junk food packaging with a twist

August 30, 2010 · 0 comments

Like the majority of people, who can’t help but crunch on a bag of Doritos for a quick lunch time snack? But all of this is going to change thanks to Bolthouse Farms and Crispin Porter & Bogusky. A new campaign is underway to change how people look at health food and more particular, Baby Carrots. The latest campaign is wrapping these Baby Carrots up in junk food packaging and trying to gain their share of the 18 Billion annual junk food fiesta.

According to the Baby Carrots website, theirs also a iPhone game that is planned on being released shortly. Allowing players to power up by the sound of munching on Baby Carrots.

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