Microsoft, with the help of CP+B, has launched the next phase of the advertising campaign known as Microsoft Rookies. Following the success and the initial campaign of I’m a PC, where PC lovers united by uploading videos and pictures of themselves, which could be seen on Times Square, and online ads, comes the Rookie. In the first commercial, a 4 and a half year old girl is shown transferring images to her PC, running some simple optimizations to correct the color, then e-mailing it to her family using Windows Live Photo Gallery.
The commercial was first shown Sunday night, during the 51st Grammy Awards.
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